Advanced Fitness - We Were the First

When purchasing quality fitness equipment on the Internet you want to be assured that you are dealing with a credible and legitimate business. Advanced Fitness was the original Internet Fitness Store. We have been selling online since 1997. In addition to our web business we have four retail stores, our corporate headquarters and two national warehouses.

Since the beginning our strategy was to offer the same outstanding products and service available in our retail stores. We have always supported our sales with experience fitness consultants. They are available to discuss customer's exercise goals and recommend fitness equipment designed to achieve those goals. In addition, we have backed our equipment with industry leading warranties and unsurpassed customer service. This has resulted in a business that has been profitable from the beginning. Currently, Internet sales account for over 85% of our overall business.

Smooth Fitness

Due to the regional limitations placed on dealers by equipment manufacturers of treadmills, Advanced Fitness offers their own line of quality treadmills, known as Smooth. They are built with similar components and specifications found on other leading brands, but are only available through the Internet and are not restricted to regional sales or state taxes. You buy factory direct and avoid the additional costs incurred from retail overhead.

Within a couple of years the Smooth brand has become one of the most popular treadmills on the Internet. Literally thousands are sold each year. Runner's World magazine rated the Smooth as one of the top ten treadmills. Due to the popularity of the Smooth Treadmills, we have expanded our Smooth brand to include home gyms and elliptical trainers. Our latest introduction, the Smooth CE elliptical trainer has been an overwhelming success. We are selling them as fast as we can produce them.

Internet Professionals

We realize that there are always concerns when making a costly purchase over the Internet. Through detailed product information, customer testimonials, third party endorsements and online fitness consultants, we can assure you that you are dealing with the most reliable source for online fitness equipment.

Advanced Fitness is not a retail company that also sells fitness equipment online as a side business. The Internet is our primary sales medium. Consequently the Advanced Fitness business model is geared toward the sale, service and fulfillment of cyber customers. Customers are assured of satisfaction through a solid money-back guarantee. All treadmills are backed with 1-year in-house repair warranty. Should a treadmill need service, there is an extensive nationwide network of certified technicians. In addition, customers can call or email inquiries regarding service issues.

Over the last couple of years the purge of the Internet has resulted in the survival of the fittest. Those companies that were able to translate successful business practices to a virtual environment have reaped the rewards. Advanced Fitness not only offers the convenience of shopping online, but also backs it with a business model designed for cyber shoppers. You get quality equipment, the best price and outstanding customer service from the company that started it all.

Joe Alter
President